And one of the top strategies for getting more views is YouTube SEO, i.e., optimizing your videos for search. Yes, YouTube is a social platform, but it’s also a search engine. Do your research, and improve your video’s search ranking Pro tip: Have you worked up your audience personas yet? They’re kind of like Dungeons & Dragons characters, except make it business. It doesn’t get distracted trying to offer soccer or dodgeball players the same type of content: this is all b-ball, all the time, and Deep Game’s 877K followers love that. You’re here for someone special: your audience.ĭeep Game’s YouTube channel, for instance, creates content for an audience of basketball players-ones who are interested in improving their own game.
If you’re aiming to optimize your YouTube marketing strategy, you want to get precise and ruthlessly selective about your goals-and the content that will get you there.īecause you aren’t making videos for everyone. Zero in on your specific niche (and your ideal audience) Up-to-date contact information (so all your potential customers and future brand partners can get in touch)Ģ.A completed and informative About section (unless you are a breakout YouTube star like Joana Ceddia).A consistent visual identity (your channel icon, YouTube channel art, etc.-check out how Architectural Digest kept their branding consistent below).Your basic YouTube housekeeping includes: Read our list of beginner tips for YouTube, then come back to dig into our advanced tactics. Take a look at your fundamentals and make sure you’ve ticked all the boxes.
Ensure your YouTube basics are up to snuffįirst, we walk, then we run. If you want to stand out from the crowd and snag some of those eyeballs, here’s how to do it. Globally, people watch over 694,000 hours of YouTube every single minute. YouTube analytics are updated every day or two, so if you’re not seeing an instant reflection of your activity, check back later. (That being said, refreshing over and over again to try to game the system will be detected by YouTube.)Īny views that take place with embedded YouTube videos or YouTube videos shared on Facebook will also be counted. If a viewer watches your video more than once, each screening will be counted as a new view. If you play your own video, that will be counted as a view. What counts as a view on YouTube?Įach time a viewer intentionally initiates the playing of a video on their device and watches for at least 30 seconds that counts as a view.
Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
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